A series of public service announcements featuring BC Lions players deliver the powerful messages of the Be More Than a Bystander campaign. PSAs are shown on the jumbo screen at BC Lions home games and have aired widely on television and radio stations throughout BC thanks to the BC Association of Broadcasters awarding EVA BC their Humanitarian Award in 2012. More recently, EVA BC was named a finalist for Avon’s Global Award for Excellence in Communications for the Be More Than a Bystander campaign.
“You don’t have to be a BC Lion to be more than a bystander.” We are thrilled to share 8 new videos focussed on how being more than a bystander is something everyone can do.
Videos produced by seven bucks productions crew:
Joshua Klaassen, Director
Nicolas Baxter, 1st Assistant Director
Kyle Brewis, Camera Operator
Melanie Jayne Beech, Producer
Jesse Mrau, Sound Design & Boom Operator
Steven Duncan, Production Assistant
Script Writer: Tory Pearson based on “How To Be More Than A Bystander” tips on the Ending Violence Association of BC website.
Executive Producer: Tracy Porteous
Lions Travis Lulay, Angus Reid, J.R. LaRose, Dean Valli, Ben Archibald and Shawn Gore all stepped forward to be spokespersons for the Be More Than a Bystander campaign.
The BC Lions urge listeners to ‘Break the Silence on Violence Against Women” in PSAs that have aired on radio stations throughout British Columbia.
In conjunction with RED FM, PSAs in Punjabi were developed featuring Olympic wrestler Arjan Singh Bhullar.
OMNI Television worked with EVA BC to create PSAs in Punjabi and Chinese.