A series of public service announcements featuring BC Lions players deliver the powerful messages of the Be More Than a Bystander campaign. PSAs are shown on the jumbo screen at BC Lions home games and have aired widely on television and radio stations throughout BC thanks to the BC Association of Broadcasters awarding EVA BC their Humanitarian Award in 2012.
2017 Grey Cup PSA!
You don’t have to be a BC Lion to be more than a bystander: We’ve got 8 videos focussed on how being more than a bystander is something everyone can do. Please check out our EVA BC Video and Film Clips Playlist on our YouTube Channel.
EVA BC partnered with the BC Institute of Technology to create three scenario videos that students could relate to:
Many BC Lions have stepped forward to become Be More Than a Bystander spokespersons. They include Travis Lulay, Angus Reid, J.R. LaRose, Dean Valli, Ben Archibald, Shawn Gore, Matt Bucknor, T-Dre Player, Craig Roh, Rolly Lumbala, Adam Bighill, Stephen Adekolu, Eric Fraser, Matt McGarva, and Jamie Taras. They all do an incredible job of sharing the Be More Than a Bystander message!
The BC Lions urge listeners to ‘Break the Silence on Violence Against Women” in PSAs that have aired on radio stations throughout British Columbia.
In conjunction with RED FM, PSAs in Punjabi were developed featuring Olympic wrestler Arjan Singh Bhullar.
OMNI Television worked with EVA BC to create PSAs in Punjabi and Chinese.